EArning even more
Client: Chase
Role: Concept, Visual Direction & Motion Graphics
Cash back enthusiasts (…yes, that’s a real thing) work hard for their money and expect it to work hard for them in return. To remain enticing to this reward-seeking audience, Chase Freedom Unlimited added a slew of new cash back rewards to its core 1.5% on everything value proposition.
Card holders could now earn 3% cash back on dining and delivery, 3% at drugstores, 5% on travel booked with Chase and 1.5% on everything else.
That’s. Huge. News.
Now, cutting through the noise on social would be a tall order in a normal year, but we all know 2020 was anything but a normal year. We knew we needed someone whose personality is larger than life to break through the suddenly overcrowded social media atmosphere. So, we recruited Kevin Hart (and his massive online following) to deliver some good news to current and new cardholders.