training for life
Client: Beachbody
Role: Concept, Audio Direction, Visual Direction & Motion Graphics
Since 1998 Beachbody has set the benchmark for high-quality at-home fitness products designed to help anyone improve their physical fitness. Over time their brand became more associated with having vanity muscles, while large companies entered the space with more inclusive and body-positive messaging focusing more on wellness.
To help make Beachbody’s messaging appeal to more people than bodybuilders we reframed the reasons for wanting a beach body to be about being ready for anything life throws at us.
